Hot 91.9FM today announced its support for the #LightSAred campaign taking place on 5 August 2020 between 6pm and 8pm. The Hot 91.9FM building, located in Northriding will be lit in red for the duration of the initiative.
Hot 91.9FM managing director, Lloyd Madurai says, “We wholly support the #LightSAred campaign. As a radio station, we’ve always had a mutually beneficial relationship with the live events industry, and of course, we work hand in hand to create all the iconic and unforgettable events that Hot91.9FM has hosted over the past few years. We stand together with them in solidarity and assist in making their voices heard”.
The industry (comprised of freelancers, venues, theatres, companies and businesses), has been unable to work since the blanket ban on all events due to the risk adjusted strategy implemented by government in South Africa, in response to the Coronavirus pandemic since 15 March 2020.
Similar initiatives have successfully taken place across the world where buildings, monuments, landmarks, structures and empty theatres have been illuminated in “Emergency Red” to highlight the enormous challenges facing live events, music and performing arts sectors. In the UK, #LightItinRed saw over 670 buildings lit, while in Germany, the #NightofLight2020 had an incredible 9 000 sites lit, to mention a few.
South Africans in the industry are called to join the campaign and light buildings in red to raise awareness of this industry’s plight. Individuals, companies and anyone concerned about the future of live events can participate by lighting a building, an empty stage, a garden or any object in red, then taking a photo and sharing it on their social media platforms while including the campaign hashtag, #LightSAred. The general public are encouraged to play a role by taking photos of red buildings and sharing them on social media.
Visit www.lightsared.org.za to find out how you can participate.
The South African Events Industry Plight
The South African events industry is dying, and we are being ignored. Our aim is for government and financial institutions to extend financial relief to those who earn a living in the technical production and live events industry until we are permitted to resume work. In addition we need the South African government to engage with elected leaders within SACIA and the SA Events Council, and provide a platform for our voices to be heard. Lastly, #LightSAred demands that the government recognize and support the Non-Profit Organisations that are trying to sustain destitute members of the technical production and live events industry. Help us light the warning beacon and #LightSAred to remind government and private industry just how much is at stake.