It was a race to the finish line, but the deserving winner in the Hot 91.9FM & Ticketpro Dome Get Back to Business campaign is New Generation Social & Digital Media Awards, which has won a magnificent R100 000 of Ticketpro Dome Hybrid Studio production.
Enthusiastic Ticketpro Dome portfolio director Cynthia Penprase says: “There were so many deserving potential recipients, but there can only be one winner. We are so proud to be hosting the 9th annual New Generation Social & Digital Media Awards at the Hybrid Studio in the world renowned Ticketpro Dome in September 2021.
Founded in 2012, The New Generation Social & Digital Media Awards has achieved a reputation as the pre-eminent independent social and digital media awards event on the South African calendar. The awards honour South African creative agency teams for their innovative use of social and digital media, and cutting-edge platforms and tools.
They also acknowledge corporates and their in-house marketing teams from across South Africa for their work on campaigns that promote their organisations and brands in pioneering ways.
The New Generation Social & Digital Media Awards celebrate ingenuity, with a specific focus on results and insight-based success, which makes them exclusive among others largely dominated by equal parts emotion and ideation.
“The awards continually evolve to include new trends in social and digital media; novel industry technology and platforms; as well as international trends making their way into South Africa,” says Stephen Paxton, founder of the New Generation Social & Digital Media Awards.
”While there’s always an element of emotion involved, the judging criteria ensures the results are the primary factor. A meaningful digital marketing experience is a smart idea executed brilliantly, with the facts to back it up – which is how the judges will scrutinise each campaign,” says Paxton, who maintains all judges still value ingenuity and creative brilliance as key factors in the judging process.
- Entries are officially open now for this year’s ninth annual awards and will close on Wednesday 30 June 2021.
- Entries are open to all agencies and corporate businesses, small, medium and large.
A number of individual awards, such as The Social Wiz Award, which honours the brightest and most promising marketer under the age of 25; The Top Influencer marketer Award; The Best UX designer Award and The best community Engagement Manager Award, make this an exciting event for creatives as well as brands.
The Ticketpro Dome Hybrid Studio is a versatile multipurpose venue offering action across three platforms: Virtual, live and hybrid, which is an innovative combination of digital and reality. The Hybrid Studio bridges the gap between live and virtual shows, to deliver a fully integrated, flexible digital solution to match any budget, big or small.